Prologue

A Thumbprint and a Bottle

In late 1978 the heads of a hamlet's families put their marks on a paper that could have got them killed, and a bottle India had sent away was let into China.

10 min read · Priyanshu Sekhar Patra

2026 An imagined night. Its year is left blank. Every number on the desk is the latest this book could verify: 21 October 2026.

You have taken the oath, for the first time or again. At eight tomorrow morning you will speak to the country, and the speech does not exist yet.

The desk is bare except for a clock and one folder. The folder is sealed. Its cover carries a stamped date, 21 OCT 2026, and a single typed line.

Folder 0Cabinet Secretariat21 OCT 2026

For the Prime Minister

SEALED · seven folders follow tonight, one from each office · address to the nation, 08:00

The date is the last day on which anything in the folders could be checked, and every number you are shown before morning will carry it. None of the seven folders has arrived.

1978Xiaogang, Anhui

It is an afternoon in late November 1978, in Xiaogang, a hamlet of twenty households in Fengyang county, Anhui. Nobody in the room knows the date.

The room is in the second house from the western end of the hamlet, where people seldom walk. There is no bench, only a broken table in the middle, so the men squat on the floor. Like every house in the village it has mud walls, a dirt floor and a straw roof, and no plumbing or electricity.

Eighteen household heads have come. Gathering them has taken ten or twenty days. Yan Hongchang, the deputy team leader, twenty-nine years old, has held back each head as he came home from begging in other villages; wives and children are still on the roads. Two heads have gone begging as far as Jiangxi and cannot be reached.

The team lives on what the state sends back. In the local phrase it is a three-reliance team: it eats on grain resold by the state, lives on relief and farms on loans. Under the commune nothing belongs to a household; even a single straw belongs to the team.

In August the team elected Yan. An elder gripped his shoulder and said two meals of vegetable gruel a day would content him; he had not tasted a bowl of wheat-flour gruel in ten years. Yan wept, and could not sleep for working out what to do.

Since then he has sounded out every household, one at a time, the way the underground Party once worked. Every one said yes. None said who would lead. Now he opens a packet of cigarettes, hands one to each man, and speaks. The village, he says, has eaten the state’s grain for some twenty years; men with hands, feet and land should be giving to the country, not taking from it.

An elder answers that nobody needs to be told what he means. He means dividing the team’s land among the families. Nor does anyone need to be told the risk. A man can be branded a counter-revolutionary for such a plan if anyone merely reports it, before he has farmed a single furrow. The elder says there is not one ox left in Xiaogang to pull a plough; give them the land and they will dig it by hand. But doing it, he says, is like touching a high-voltage line. The team has no electricity and nobody in the room knows what a high-voltage line is, but everyone has heard that touching one kills.

Yan does not pretend it is allowed. The campaign to learn from Dazhai, the model collective, is at its height, he tells them, and this runs against policy. If they can keep it hidden for a year and show a harvest, they can report to the Party with facts. If the Party approves, they go on. If not, it is a crime, and prison or execution is their fate.

He sums it up in three clauses: deliver the state’s share, keep enough for the collective, and what is left is your own. Then he wants it in writing. He tears open the empty cigarette packet and starts to write on it. The man beside him, who once kept the team’s work points, says the characters are too small, goes home, and comes back with two sheets of thin paper left over from those days.

Someone asks what becomes of Yan’s children if he is jailed or shot. The men agree that whoever is still free will feed them, send them to school as their own go, and take them along if they have to beg, until they turn eighteen. Yan writes it down. The paper promises that, if the plan works, every household will deliver its full quota and public grain and never again ask the state for money or grain. Then, in translation, it says what happens if it does not:

If it fails, we cadres are willing to be jailed or beheaded, and all the members guarantee to raise our children until they are eighteen.

Many of the men cannot write their own names, so Yan writes them, twenty households in rows. For the two absent heads, two relatives stand guarantee. Beside the names the marks go down in red. The three households that own a personal seal stamp it; the rest press a finger. Yan signs once in the rows, then again at the head as the man leading the scheme, and stamps his seal there.

Last comes the date. The men have been on the roads, the village counts by the lunar calendar, and they reckon that the solar new year must be close. Yan writes December. He asks the men to tell no one, not even their own families. Then the paper goes out of sight: hidden inside a length of bamboo in the roof of his house, in one account, or folded and carried on his person, in another.

Xiaogang · 24 November 1978

Twenty names, seventeen prints, three seals

Household heads agreed to divide the team's land among families; most pressed a thumb in red ink, three stamped a personal seal. A clause promised to raise the children of anyone jailed or executed. An illustration, not a facsimile.

Source: Beijing Municipal Cultural Heritage Bureau; NPR Planet Money

See the numbers
The marks on the Xiaogang sheet: the heritage bureau's count of the households' marks, and the leader's two at the head
MarkCount
Households on the paper20
Red thumbprints17
Personal seals3
At the head: the leader's signature and seal (Yan Hongchang)1 each

Two days later, at the supply and marketing cooperative, Yan saw a calendar showing 26 November and counted back. The date on this scene’s stamp, 24 November, was worked out after the fact.

Dividing the land was not a farming decision. It was a confession, written down by men who had first agreed who would raise whose children. That winter Xiaogang ploughed several hundred mu (a mu is a fifteenth of a hectare) with oxen and ploughs borrowed from other teams. Nobody else around had ploughed their winter fields, and the commune grew suspicious. What the state did about it belongs to a later chapter.

Chain C011978 → 1982Planted: the meeting is replayed in A Billboard in Shekou19472026 1978Beijing

Wednesday, 13 December 1978, Beijing.

In the Beijing Hotel, COFCO, the state company that handles the country’s trade in food and drink, signs an agreement with the Coca-Cola Company. COFCO’s own history says that while the deal was being negotiated, Chinese and American officials were working out the restoration of diplomatic relations in another meeting room on the same floor.

The drink is an odd choice for the first foreign consumer brand let back in. In 1950, Chuck Kraus records in Diplomatic History, the culture minister, Mao Dun, had warned in the People’s Daily that Coca-Cola, and the American civilisation it carried, was as dangerous as the American army, and Chinese periodicals had called the process Coca-Colanisation. Coca-Cola’s negotiator is Peter Lee, a chemical engineer based in Hong Kong. The company’s chairman had sent him to find a way into China. By Lee’s own account he sent telexes for six or seven months and had no reply; then this December COFCO invited him to Beijing to negotiate.

The agreement opens the way to a bottling plant in Beijing and lets the company sell to tourists in the Friendship stores and the hotels. Selling to the Chinese public is not in it.

The same day, Deng Xiaoping gives the closing speech to the Party’s Central Working Conference, which has been preparing the Third Plenum of the Central Committee. His theme is the emancipation of minds, a job he says is unfinished among cadres, especially the leading ones. He says that under the present system of economic management “power is over-concentrated”, and that localities, enterprises and production teams need greater powers of decision. He proposes to let some regions and enterprises, and some workers and peasants, “earn more and enjoy more benefits sooner than others”. The speech does not mention dividing the land.

The White House had asked Coca-Cola to say nothing until the President had spoken. Two days later, on the Friday in Washington and the Saturday in Beijing, the two governments announced that they would establish diplomatic relations on 1 January 1979. Coca-Cola held its own press conference on the Monday.

Chain C021963 → 1978Planted: the goal Deng inherited, traced in A Stetson19472026

Hold that bottle in your mind. The year before, in another country, it had been sent away.

1973

In 1973 India amended its Foreign Exchange Regulation Act. Under the amended law, foreign owners could hold no more than 40 percent of an Indian company unless the Reserve Bank approved afresh. Two of the companies over the line were IBM and Coca-Cola.

1977

In March 1977 India ended nearly three decades of uninterrupted Congress rule, and the Janata Party took office. The new industry minister was George Fernandes, a socialist who as a Bombay union leader had led workers against computers in the 1960s, and who had said during the campaign that India did not need foreign technology to make brassieres and toothpaste. The IBM and Coca-Cola files reached him as cases under the Act, and he decided them on the recommendation of its committee.

He asked Coca-Cola to transfer 60 percent of its Indian company to Indian shareholders, and the formula for its concentrate with it. The company agreed to give up a majority of the shares but not the formula, which it called a trade secret. Denied a licence to import concentrate, it left India in 1977.

IBM, in India since 1951, had offered to put part of its business under 60 percent Indian ownership, but not its core arm, marketing and maintenance. It shut its Indian operations in June 1978. The writer Dinesh C. Sharma judges the decisions well within policy and law, though he adds that they also served Fernandes politically. By then, he notes, a few multinationals had already chosen to leave rather than dilute.

The government launched a cola of its own, Double Seven, named after the year, made by the state-owned Modern Food Industries to a formula from the Central Food Technological Research Institute in Mysore. It was not on sale until 1978, and it did not win the public over against competition from Campa Cola, Thums Up and Duke.

So within two years the same red-and-white bottle left one poor, enormous, ancient country and was let into the other. In India the rule that sent it away was written under one government and enforced by the next, which had defeated it. In Beijing the welcome was a state company’s bargain: the writer Ramsey Fahs, drawing on Kraus, counts two benefits for China, foreign technology and foreign exchange. No source used here links the two decisions.

The first shipments came from the company’s bottler in Hong Kong in January 1979, bound for Beijing and Guangzhou, and Lee remembered the first sales in Beijing’s big hotels. Later the company was allowed to sell its surplus in the Beijing market only. A bottling plant opened in Beijing in 1981.

Chain X221977 → 1993Planted: the bottle comes back in A Satellite Dish19472026
Within two years, two countries

The same bottle, thrown out of one and let into the other

Two tracks on one clock. The first dashed arc is the bottle's trip: under two years from leaving India to signing in Beijing. The fainter arc counts how long Coca-Cola stayed out of India: about sixteen years. The time axis is broken between 1979 and 1993.

Source: The Quint; The Tribune; Fortune oral history of Coca-Cola in China

See the numbers
The events on the two tracks, in date order
DateTrackEvent
1977IndiaCoca-Cola leaves India
Jun 1978IndiaIBM leaves too
24 Nov 1978Chinathe Xiaogang pact
13 Dec 1978ChinaCoca-Cola signs in Beijing
15 Dec 1978ChinaUS–China ties announced
Jan 1979Chinafirst bottles, for foreigners only
Oct 1993IndiaCoke returns
1977 → 13 Dec 1978—under two years from leaving India to signing in Beijing
1977 → Oct 1993—about sixteen years out of India

Back on the desk, beside the sealed folder, stands a glass bottle of Thums Up, unopened. Nobody has said who put it there.